The success of any communications initiative depends on how strictly you adhere to six fundamental principles. Eve has gathered these principles together in a creative philosophy.
- Develop a plan of action. Make sure everyone involved understands the project’s objectives and their own responsibilities.
- Be selective and prudent in modifying the plan – even under tight deadlines.
- Foster an environment of give and take by collaborating with colleagues and consultants.
- Establish a disciplined review and approval process so the final product will match your expectations.
- Use plain English, not jargon or hyperbole. Put your message into meaningful language.
- Insist on materials that represent you and how you do business.
