Credit Suisse/French Blitzer Scott
Writing an equities advertising campaign.

Eve wrote a series of advertisements for Credit Suisse. She was invited to participate by advertising agency French Blitzer Scott, which called on her because of her deep experience in financial services. She and the ad agency’s CEO conducted interviews with key decision-makers in the investment bank’s equities division. Then Eve wrote two or three ads for each equities specialty – a total of 14 ads – using Credit Suisse’s approved guidelines. Her work was so well received that she was asked to participate in other advertising campaigns.

“[Eve] is a quick study of complex issues, and is a highly-skilled writer. Her copy demonstrates an understanding of the subject matter, is crisp and to the point, and rarely requires editing or redrafting. … I strongly recommend her to anyone looking for quality creative thinking and writing.”

Robert W. Scott
President and CEO
French Blitzer Scott
New York, NY, USA

Prof. Shlomo Bernartzi, UCLA
Refining a report about the post-retirement crisis.

Eve was asked for her help with a response to a request for information from the U.S. Department of the Treasury and U.S. Department of Labor. With the deadline just days away, UCLA Professor Shlomo Benartzi thought “Behavioral Finance and the Post-Retirement Crisis” needed an eagle eye and significant TLC to ensure it had the required tone and consistency. In some cases, considerable revisions were necessary. Although called in at the eleventh hour, Eve devoted herself to the project, ensuring it was ready in plenty of time for submission.

“[Eve] was right person for the job – a skilled writer and editor who understands the financial industry and the retirement marketplace in particular. . . . I appreciated every one of her suggestions, but was most impressed by the thoughtfulness with which she approached the work. . . . She is a consummate professional.”

Shlomo Benartzi
Professor and Co-Chair of the Behavioral Decision Making Group
UCLA Anderson School of Management
Los Angeles, CA, USA

Prudential International Investments
Writing about the Greek debt crisis as it unfolded.

Prudential International Investments asked Eve to write an article about the Greek debt crisis although the situation was still in flux. On a quick turnaround, she wrote an overview of the crisis plus a sidebar Q&A with the firm’s chief investment strategist. Because of Eve’s familiarity with compliance     issues, the article was quickly approved. It was immediately distributed as a PDF to the firm’s offices and enthusiastically received by the sales force.